Meet Our Team

Our executive team combines biomedical expertise, technology leadership, and operational excellence to build a modern, patient-centred healthcare and wellness platform.

Building the future

Building the future of healthcare by integrating medicine, wellness, and technology into seamless human-centred care.

Dr. Farhad Goodarzy

Co-founder / Chief Executive Officer

Transforming healthcare from reactive treatment to proactive wellbeing through technology, integrated care systems, and a modern approach to personalised health services.

Sadaf Tamizkar

Co-founder / Chief Revenue Officer

My focus is on developing forward-thinking strategies that strengthen brand presence, anticipate emerging trends, and create meaningful value for the communities we serve.

Armin Shabani

Co-founder, Investor & Director

My focus is on driving sustainable growth through strategic planning, operational efficiency, and investment decisions that create lasting value.

Afshin Mashayekhi

Chief Operating Officer & Chief Information Officer

Driving innovation across the business by building smarter systems, improving performance, and supporting scalable healthcare delivery.

Joanna Ioannidis

Chief People & Culture Officer

Passionate about building strong cultures, supporting people to do their best work, and creating workplaces where teams can grow, thrive, and make meaningful impact.